The Platform, Uses & Technology of Video Production for Interactive Media
Interactive media started off in the 1920’s as this was where “short films” where made and played in cinema’s they would have only been 5-10 minutes long, and all it was a camera set up on a street or next to a train track and just left for a short time. Back then these short films where deemed as entertaining. Film didn’t really become films as we no today until the 50’s as this was when cinema was becoming popular as TV’s didn’t show movies or such entertaining programmes. 70’s cinema films began to die out as TV’s exploded with new technology such as more channels and TV’s became colour standard. The early 1940’s as this was when TV’s were first really commercialised and after the war they were a “must have” as it allows to watch a people in a different location giving information and entertaining. Back then there would have only been 1 or 2 channels in black and white depended where you were located and how good your antenna was. Antenna’s in the 40’s where really big and they had to be set up next to the house. In the 60’s this is where TV’s became even more popular as they became bigger and better picture quality and there were more shows on. 1970 TV became colour standard and it was the beginning of a new era as extra channels like Sky. Since then TV has just been getting better and better, picture quality, size and channels.
Platforms for Video In Interactive Media
People can access media in many ways.
World Wide Web- There is many available sites on the World Wide Web you can use to watch videos such as BBC Player; this site is set up by the BBC so the public can catch up on shows they have missed. They can also watch live shows on BBC 1, 2, 3, and 4. You can also download shows so you can them on your computer or on a portable device. This web site is constantly being updated, also has radio shows you can listen to. Another site which you can watch clips from films, home made films etc is YouTube which is basically a web site where you can upload a clip that you have made so everyone in he world can see. This website is good to promote films or advertise.
Email Attachments- There is many video links from emails such as links to a video on YouTube which gets sent around. A good example is the funny video “Charlie Bit Me” (link is on blog). Also you get links to a video for an advert to promote websites for Gambling site or animated site. This is a good way of getting peoples attention, for example an unsigned group/band trying to get out there, many new artists have been scouted from Email Attachments via YouTube. Such as Sandi Thom “I wish I was a punk rocker”. (Link on blog).
DVD- (Digital video disk) Allows you to watch a recorded visual anywhere as it’s a portable device. It has special feature on that allows you to go behind the scenes and watch reviews actors feeling and out takes.
CD Rom – (Compact Disc Read Only Memory) this allows to visual and audio on to a disk becomes portable. You can put video on to a CD Rom but it reads from memory. This is a good and easy way of putting visuals and audio ad
Kiosks – This allows you to access the internet. You find them out on the street also inside buildings. It usually shows you local tourist attractions, places to visit, the best places to go and eat at etc. Showing video of the area. Kiosks lactated inside buildings are found in old historic buildings showing you a quick tour giving a little preview. There is a kiosk in Ipswich located at the tower ramparts bus depot this allows you to check bus times and to play games while you wait it use to have internet access which would allow you to videos.
Presentations – Videos are used in presentation such as in a power point to promote or to show a related clip. This would be used in a job interview scenario. There is also a new learning programme called VLE (virtual learning environment) which allows you to go onto the internet to watch your lesson as it been posted on there by your tutor for people who have missed a lesson or to do the lesson again.
TV Red Button – This allows you to vote for a competition or on adverts it will lead you to an internet page about the item and persuade you to buy it. It’s a simple way of getting more info with out moving. A TV Click through button is often seen on Sky where people can access extra special features related to the programme as well as watch other programmes such as sport. One of its more used features is its voting system used for reality shows such as X-Factor where people can access a way of voting for there favourite act. It is a very simple and easy to use way of receiving extra TV and more info
Mobile Devices – They allow you to access the internet to view videos on such websites as You Tube, Velvo, MySpace and Box fresh. You can watch films on many devices such as IPod’s, PS2, and PS3, Xbox, Xbox360 and mobile phones. Also you can now get email attachments which sometimes contain videos on phones.
Uses of Video In Interactive Media
Short Films - Videos on the internet and on TV allow you to preview clips of the film before it’s out on DVD or in cinema. You can also download films from the internet. Sits such as You Tube .short films they have clearly improved and they are now used as a quick preview when advertising or promoting something. People put there own created short films the internet for people to see They are a good way of showing a film but not spending too much money or time to achieve. I believe this is a very good idea as its short and you can get straight to the point many of these come through via Email attachments.
Promotional Material – Video is used to help promote an item. It could be used it a presentation or on a website as a short film to give you a quick clip of a new product. Promotion material is usually used in a video as it’s a simple way of promoting films or for example a blender “Blend Tech” which has been going round on email attachments. MySpace is a good social web site to use as a promotion site as this allows you to post a video and many people will be looking around and come across it.
Film Trailers – Web sites have been set up purely for film trailers to be watch www.Filmtrailers.com which has all the latest and previous trailers on. This is a really good website as it allows you to see trailers that you wouldn’t normally see. Also this site promotes films so it would be classed as a good promotional material.
User Generated content - home made videos are getting very common and popular in today’s market they are seen all over the internet on websites such as YouTube and MySpace. These sites are known for there comedy material where people are having a laugh with there mates. People can also use it as a way of getting them known and getting there name out there, which these websites are really good for making people famous such as the “dance man” (video on blog).
Viral Marketing – A good way of this is through email sending funny clips, film trailers and adverts. They are made to be eye catching but are known for not being reliable.
Advertising - is used in videos on TV and internet also on kiosks. They use this to advertise a new product a new video or for a local tourist attraction. On TV in-between programmes on new products and on the internet on YouTube face book etc As long as you get the word out there people will always discover you.
Virtual tours – you find these on the internet and on kiosks in famous locations like London. The internet usually has virtual tours for hotels or holidays give you a virtual tour of the hotel room and the public areas so it will be familiar to you if you go and also to check facilities etc. you can see this on www.showhotel.com . on kiosks they show virtual tour of venues in London. This is a very good way to attract tourists.
Games – You can see from today’s games that graphics and the logic of games have become more in-depth and more life like. Games to day are made to be as real as possible and stories on true events such as. Medal of honour games on Xbox play station. Games are every where in today’s markets on phones, TV and special made consoles just for games.
E-Learning – this allows you to learn something by watching a tutorial. This is an easy way of learning and allows you watch someone show you and then try it yourself. This is linked to the VLE (virtual learning environment). I have used E-Learning my self on the programme Final Cut Pro, I went on to YouTube and got a tutorial on how to use it I found it easy to use.
Video In Interactive Media Technologies
Video Compression- compresses the size of the file. It reduces it by taking away some of the quality which will shorten the size of the file. This allows the video to be put on most mobile and portable devices. This help on a lot of situations as it allows you to have most data on you at all times.
CODEC – (Compression Decompression) this converts signals from analogue to digital. They allow you to play video and audio files on your computer. They change the signal and the direction of it so you can list and see because some files need to be changed. For example you need to have a MP3 codec to hear a MP3.
Streaming and Downloading – Streaming is listening and viewing data without downloading the programme, BBC Iplayer uses this on live show being put of. They come down fibre optic cables to the internet, instead of going up in the sky to a satellite. If you don’t have broadband it would be near impossible to watch a streamed show. Downloading is putting data on one source to another source. For example downloading a Video from the internet and putting it on a device which it will stay.
Video Formats – MPEG (Moving Picture Experts Group) is a converted file which will allow you to watch video on other sources such as on QuickTime. For example if we made a video on final cut pro we couldn’t watch it a part from on final cut so we would covert it to an MPEG file. AVI (Audio Video Interleave) contains visual and audio files, usually found on windows multimedia allow you to watch video and audio in sync. MOV stands for movie which allows you to watch visuals on QuickTime. WMV stands for windows media player visual/ audio file which allows you to watch visuals on a media player on windows. Say you converted a file to WMV from final cut pro it would play on windows media player.
Data Transfer Rates – (DTR) this is the amount of data that is moved form one place to another. Is the speed at which data can be transmitted between devices. The data transfer rate of a device is often measured in kilobytes or megabytes, per second. Bits
Frame Rates –The number of frames, images that are projected or displayed per second. The more frames the higher quality of image.
Screen Resolutions – The Number of pixels in each dimension, the higher the pixels the higher the quality.
File Size – File size measures the size of a file on a computer or on a device which determine how much room is taken or free. File sizes are usually measured in Bytes or Pre fix.
Picture Ratios- This is the size of the picture which appears on the monitor, there setting on each monitor to help the picture fill the whole monitor. For example you if you had a 4.3 picture in a 16.9 screen its known as a Pillar box as there would be to Black bar on either side of the screen and say you had a 16.9 on a 4.3 screen it would be known as a letterbox effect as the would be black bars at top and bottom which gives the effect of looking through a letterbox.
Digital Rights Management – this is the systemic approach to copy right protection for digital media. It is illegal to copy right. This is an important job as you get find for copy righting as if using somebody else’s idea.
Media Players – DVD let you play CD Rom and DVD’s you can use a MPEG file. Iplayer lets you watch live stream or download show’s missed. Also hear radio shows example BBC Iplayer. Quick time lets you watch and listen to videos on a quick time player also on MP3. Windows media Player lets you watch videos on windows from another source using the WMV file.
Embedded Video- To put videos onto websites such as blogger you have to embed them in an organised way into a text box for example. This is an simple way of giving examples by showing videos.
Monday, 1 March 2010
Friday, 26 February 2010
Thursday, 25 February 2010
Monday, 8 February 2010
Synopsis and Treatment
Synopsis- J.A.R Sky High music video
Me, Alex Palmer and Josh Parker have made a piece of music of the Hip-Hop genre, aimed for teenagers around the same age as us. For the video we have planed that we should show typical lifestyle of a teenager. The video will be directed by all three of us, filmed by all three and we all have a roll to play in the video. Each of us is going to representing a style of teenage life in the video e.g. showing a hobby or a typical action that you would see and recognise it in most teenagers. We are going to make the video modern by using props and in what we wear. The video will also show friendship and all about having a different interest doesn’t matter as at the end of the video we will come together. There will be shots in the video where we be in the music studio singing into the microphone this is because it’s a stereotypical shot in a hip-hop video. At the start of the video it follows a basketball going through each location which passes me in my location and josh in his where the personal storylines are set. It ends up at Alex feet where he picks it up and starts singing his verse on a basketball court. Josh theme is BMX/Skating and features him hanging around by an alley-way before setting off on a journey whilst performing his verse. The last verse in the song is I am listening to music in his headphones and then sitting in my car which features in his lyrics. We then returns to the basketball court where Alex throws the ball again which then travels back returning the opposite way through each location. All together the video will last around the same time as the song approximately three minutes and ten seconds.
Treatment – J.A.R Sky High music video
We have several locations in our video, Basketball court in Bawrdsly, The Docks in Ipswich town centre and Alley way in Ipswich. Each location has it own storyline. During the journey of the ball there will be continuity as it travels the same direction through each location but will return the opposite way later in the video as it travels back the way it came. The first few scenes have a lot of cinematography and shows all of us together, and then single shots before the lyrics begin using it as an introduction to each member of the group and also the kind of atmosphere were looking for which is hip-hop and modern. It shows the three of us standing in a line cutting from different camera shots so the camera shows each part of us closely for the audience to clearly see what were all about in appearance as we will each be wearing clothes related to a storyline theme e.g. basketball related clothes, Urban and casual. We will capture CU shots of the lower parts of each member in a line then we will cut to LS shot that will show all of each of us clearly. We plan to have a small dance this will come in with the beat so it shows the genre and atmosphere in the video and song. We will then have the same CU shot but of a faces. The location will be very quiet with no action in the surrounds so all focus is on the talent, each of us will have a prop e.g. basketball, bike, I pod but will not be doing much with them except holding them. We have thought carefully about our costumes for each scene as they represent us and the genre and themes in each storyline and we will all wear out themed outfits.
We will shoot chorus and some of the verse in the music studio this is too get the look of an actual hip-hop video as this is a stereotypical look. There will be no real movement at the studio microphone except a bit of moving to music, There will be a few interesting shots in the music studio and we will use extra lighting to get a good effect. We will be wearing our normal casual clothes and nothing related to the storylines.
The first scene storyline is at the basketball court Alex related themed verse. We will film this at a small basketball court, As soon as the ball rolls to Alex’s feet he will start his rap and walk with the ball to the beat whilst performing his verse, There will be quick cuts from different shots of Alex walking down a path, constantly changing from CU, MS to a LS until he reaches the court which will then cut to another LS. There will be only a few props which are a basketball and hoop so there the scene will have a very obvious basketball theme because Alex will be dressed in basketball related clothing.
The Second main storyline is Josh’s skate style theme which shows him with his Bike or Skateboard whilst hanging around an alley-way near the docks using an LS, it will then cut to him singing in the recording studio before cutting to another LS of him on his prop following the camera down the alley-way whilst performing his verse solo, as the verse ends he stops whilst the camera keeps going as he fades away into the background. For Josh’s verse we made a slower part to the song so we are going to once again transfer the same atmosphere and feel into the video, he will be moving very slowing with little action except for using his prop. Once again there will be no distractions or other action in shot so all focus will be on him. The location used is very suitable for the theme in the storyline as it will have a typical teenage atmosphere with graffiti on the walls and suitable for using a Bike or skateboard, he will also be dressed in his themed outfit of cargo shorts and a hooded jumper.
Finally, the last personal storyline scene features mine as i relax with his IPod and then in my car. This scene has a mixed pace to it and is in between the two other verses so once again this is put across into the video, the verse changes from a Faster pace to a slower pace so there are separate cuts to compliment both e.g. when he is performing his verse in his car he will move quicker compared to when I am, singing the slower part in the recording studio. Themed costume is a casual shirt and jeans and is another typical, stereotypical teenage dress style. Each location and storyline will have a scene where all three members will be featured in the same cut each wearing clothes relevant to the style. The surrounding light will be quite bright and we will be filming every exterior scene in the same light as it will all be filmed in the daytime.
The target audience is for teenage males of a similar age as it features many stereotypical lifestyles of a teenage boy. There is no real background in the audience except mainly slightly aimed towards people who are not wealthy as it shows us doing hobbies that do not cost much money to do and also natural locations.
Me, Alex Palmer and Josh Parker have made a piece of music of the Hip-Hop genre, aimed for teenagers around the same age as us. For the video we have planed that we should show typical lifestyle of a teenager. The video will be directed by all three of us, filmed by all three and we all have a roll to play in the video. Each of us is going to representing a style of teenage life in the video e.g. showing a hobby or a typical action that you would see and recognise it in most teenagers. We are going to make the video modern by using props and in what we wear. The video will also show friendship and all about having a different interest doesn’t matter as at the end of the video we will come together. There will be shots in the video where we be in the music studio singing into the microphone this is because it’s a stereotypical shot in a hip-hop video. At the start of the video it follows a basketball going through each location which passes me in my location and josh in his where the personal storylines are set. It ends up at Alex feet where he picks it up and starts singing his verse on a basketball court. Josh theme is BMX/Skating and features him hanging around by an alley-way before setting off on a journey whilst performing his verse. The last verse in the song is I am listening to music in his headphones and then sitting in my car which features in his lyrics. We then returns to the basketball court where Alex throws the ball again which then travels back returning the opposite way through each location. All together the video will last around the same time as the song approximately three minutes and ten seconds.
Treatment – J.A.R Sky High music video
We have several locations in our video, Basketball court in Bawrdsly, The Docks in Ipswich town centre and Alley way in Ipswich. Each location has it own storyline. During the journey of the ball there will be continuity as it travels the same direction through each location but will return the opposite way later in the video as it travels back the way it came. The first few scenes have a lot of cinematography and shows all of us together, and then single shots before the lyrics begin using it as an introduction to each member of the group and also the kind of atmosphere were looking for which is hip-hop and modern. It shows the three of us standing in a line cutting from different camera shots so the camera shows each part of us closely for the audience to clearly see what were all about in appearance as we will each be wearing clothes related to a storyline theme e.g. basketball related clothes, Urban and casual. We will capture CU shots of the lower parts of each member in a line then we will cut to LS shot that will show all of each of us clearly. We plan to have a small dance this will come in with the beat so it shows the genre and atmosphere in the video and song. We will then have the same CU shot but of a faces. The location will be very quiet with no action in the surrounds so all focus is on the talent, each of us will have a prop e.g. basketball, bike, I pod but will not be doing much with them except holding them. We have thought carefully about our costumes for each scene as they represent us and the genre and themes in each storyline and we will all wear out themed outfits.
We will shoot chorus and some of the verse in the music studio this is too get the look of an actual hip-hop video as this is a stereotypical look. There will be no real movement at the studio microphone except a bit of moving to music, There will be a few interesting shots in the music studio and we will use extra lighting to get a good effect. We will be wearing our normal casual clothes and nothing related to the storylines.
The first scene storyline is at the basketball court Alex related themed verse. We will film this at a small basketball court, As soon as the ball rolls to Alex’s feet he will start his rap and walk with the ball to the beat whilst performing his verse, There will be quick cuts from different shots of Alex walking down a path, constantly changing from CU, MS to a LS until he reaches the court which will then cut to another LS. There will be only a few props which are a basketball and hoop so there the scene will have a very obvious basketball theme because Alex will be dressed in basketball related clothing.
The Second main storyline is Josh’s skate style theme which shows him with his Bike or Skateboard whilst hanging around an alley-way near the docks using an LS, it will then cut to him singing in the recording studio before cutting to another LS of him on his prop following the camera down the alley-way whilst performing his verse solo, as the verse ends he stops whilst the camera keeps going as he fades away into the background. For Josh’s verse we made a slower part to the song so we are going to once again transfer the same atmosphere and feel into the video, he will be moving very slowing with little action except for using his prop. Once again there will be no distractions or other action in shot so all focus will be on him. The location used is very suitable for the theme in the storyline as it will have a typical teenage atmosphere with graffiti on the walls and suitable for using a Bike or skateboard, he will also be dressed in his themed outfit of cargo shorts and a hooded jumper.
Finally, the last personal storyline scene features mine as i relax with his IPod and then in my car. This scene has a mixed pace to it and is in between the two other verses so once again this is put across into the video, the verse changes from a Faster pace to a slower pace so there are separate cuts to compliment both e.g. when he is performing his verse in his car he will move quicker compared to when I am, singing the slower part in the recording studio. Themed costume is a casual shirt and jeans and is another typical, stereotypical teenage dress style. Each location and storyline will have a scene where all three members will be featured in the same cut each wearing clothes relevant to the style. The surrounding light will be quite bright and we will be filming every exterior scene in the same light as it will all be filmed in the daytime.
The target audience is for teenage males of a similar age as it features many stereotypical lifestyles of a teenage boy. There is no real background in the audience except mainly slightly aimed towards people who are not wealthy as it shows us doing hobbies that do not cost much money to do and also natural locations.
Friday, 5 February 2010
Thursday, 4 February 2010
Evaluation of J.A.R Sky high
In our production we aimed to make a melo hip-hop music track and video and to make it a stereotypical hip-hop video, by thinking about the location, what we wear and the way we act in it. When we finished making the track and synced our words to it. feedback was'nt so good as singing was out of tune and the verses were just missing the beat so sounded quite bad. we took in the feedback from class mates and from friends and decided to go back to the music studio and record parts of the track again. we then showed our class again and got more positive feedback than before
was told that "it was very catchy" and it had "a very good beat". Once we had finalised the track we got stright on to the planning of the video which didnt take long, as we all had our own visions and we new the code and convetions of a hip- hop video. We all put all our four ideas together and came up with a classic stereotypical hip-hop image and put our own unique twist to our own verse. Alex has an intrest in basketball,so we pictured his verse on a basketball court and rapping having a laugh we stumbled across an Nkie advert called "hyperizer" which gave us a baseline of what we could do. Josh was going to have a BMX but was'nt practical for shooting so had him running instead. And i had my car which made each verse unique and we incorporated that with the lyrics. It took us 2 days to film our video and 2 days to basic edit which was our video without effect. We already had good ideas where our locations would be as when we did the one day lip sync project we came across some good places which we worked our song around the location. Our location were Bawdsey for Alex basketball scene, The Docks in town for Josh, and a construction site for mine and College music studio. Our transport getting to and from these loctions was me driving. On the day of filming it went really smooth as we had planned it all and new exactley what shot we wanted. when we were filming we looked back over what we had done and with out noticing we messsed up the time codes which we regret doing later. overall we decided to keep it simple and went with simple shots but using depth and colour in the shots. in the music studio we used a red head light for effect and it works really well giving the whole scene in the booth a real atmosphere. When we edited we found out that we had left gaps in filing which runined our time codes which means we had to upload our footage manually. after the trouble with time codes editing was really simple as we kept to just simple cuts and just let it flow. We did finish editing a while before the deadline so we played around with effects and added them in to test responces were mixed.
The audience responce was really good as the said it was funny, clever and we looked the part. Peaple have really enjoyed watching our video said the song is very catchy.
My overall feelings of the video is that it was really good as it keeps you entertained as its eyecatching. Its very cheesey but we pulled it off as it adds comedy also the song becomes very catchy. This project has pulled the three if us together as we worked together as a team took on each other advise and made the best video we could with £0 budget. if i was to do this again i would try a different genre and maybe try a harder concept for a video.
was told that "it was very catchy" and it had "a very good beat". Once we had finalised the track we got stright on to the planning of the video which didnt take long, as we all had our own visions and we new the code and convetions of a hip- hop video. We all put all our four ideas together and came up with a classic stereotypical hip-hop image and put our own unique twist to our own verse. Alex has an intrest in basketball,so we pictured his verse on a basketball court and rapping having a laugh we stumbled across an Nkie advert called "hyperizer" which gave us a baseline of what we could do. Josh was going to have a BMX but was'nt practical for shooting so had him running instead. And i had my car which made each verse unique and we incorporated that with the lyrics. It took us 2 days to film our video and 2 days to basic edit which was our video without effect. We already had good ideas where our locations would be as when we did the one day lip sync project we came across some good places which we worked our song around the location. Our location were Bawdsey for Alex basketball scene, The Docks in town for Josh, and a construction site for mine and College music studio. Our transport getting to and from these loctions was me driving. On the day of filming it went really smooth as we had planned it all and new exactley what shot we wanted. when we were filming we looked back over what we had done and with out noticing we messsed up the time codes which we regret doing later. overall we decided to keep it simple and went with simple shots but using depth and colour in the shots. in the music studio we used a red head light for effect and it works really well giving the whole scene in the booth a real atmosphere. When we edited we found out that we had left gaps in filing which runined our time codes which means we had to upload our footage manually. after the trouble with time codes editing was really simple as we kept to just simple cuts and just let it flow. We did finish editing a while before the deadline so we played around with effects and added them in to test responces were mixed.
The audience responce was really good as the said it was funny, clever and we looked the part. Peaple have really enjoyed watching our video said the song is very catchy.
My overall feelings of the video is that it was really good as it keeps you entertained as its eyecatching. Its very cheesey but we pulled it off as it adds comedy also the song becomes very catchy. This project has pulled the three if us together as we worked together as a team took on each other advise and made the best video we could with £0 budget. if i was to do this again i would try a different genre and maybe try a harder concept for a video.
Thursday, 7 January 2010
One Day Lip Sync Project
This a one day projected I did with Alex Palmer and Josh Parker. I think we did a really good job as we made it funny and entertaining which would keep viewers amused. We had great fun making the video as we put our own little influences in which make it unique. The video it self took roughly 10 hours to shoot and edit which I am happy about as it turned out good. This project has been the best one so far as the pressure to get it done is a real buzz also it bring us together as a team. If I was to do this project again I would lip-sync more and be more creative but overall I am very happy with what we have achieved and I feel more confident using the editing software.
Tuesday, 5 January 2010
Task 1- purpose of music video
Music videos is another form of entertainment; it gives you a different aspect of the song. Music video or also known as "short films" stared out in the 60's. The beatles had a short film realesed in 1964 called "hard days night".directed by Richard Lester the video was outtakes from the actual comedy film "hard days night",which the beatles acted in. The short film was a promotion of the band and the film it self. The main reason why video's were invented was so bands like the Beatles, rolling stones and Animals didn’t have to travel the world for people to see there music. Hard days night is a good exaple of this as they became popular worldwide in the 60's down to these short films. This wasn’t just so the world could hear and see there favourite band this was also to give artists a break from touring. Moving on to the 70's where technology leaped music industry moved up a level as more and more bands where using short films to promote themselfs in the UK and worldwide. The 7o's introduced acts such as The Jacksons, Queen and Abba and tv introduced Top of the pop's which was a on the BBC everyweek for half an hour, this was another oppertunity for bands to perform and promote there singles, but when the programme first started it mainly played the bands short films. 80's was when TV became colour standard, more channels came available such as BskyB which stands for British Sky Boadcasting who we all know now as Sky, were invented it was very rare back then it was more for the wealthier. This gave an opportunity to the music industry as this is where music videos took off. MTV was lunched in 1981 there was a need to create music video's now to make more money and to get herd in the industry. It was mainly British acts who became the first to be played on MTV. The 90's up till today music videos are not the only way of promoting bands short films help make money as it gives them air time. Audience is happy as they don't have to pay to watch music apart from paying for a sky box, free veiw box etc, but the idea is for them to by the bands album. another way of promting is internet sites such as Youtube have been set up which is another free way to watch music and also to get air time if your not singed to a record lable because the music industry is harder to get into. Music is also advertised on the normal 1-5 channels as they show a small clip of there video then show the album cover to get people to by the album and promote a single.
Promotion of any music video being released is a visual representation of an artist, to show off a single or album which they want to promote to get people to buy there songs. A music video is basically a 3/4 minuet taste of the artists what there about. If you are interested in the music or you seen the video and it stood out. You want to find out more you would go out and buy there single or album. Creating a music video is a great way for further opportunity for the track to be herd, so you don’t just have to wait for it to be played on the radio. I believe the music video has a big role to in weather you buy the song or not as if the video is boring you are less likely to buy it. If the video was colourful unique you are more likely to buy it. A music video is a great way to promote a particular artist or track to illustrate three/four tracks from an album.
The main reason of a music video in today’s world is to keep the artist in the public eye for as long as possible for months after they release a song and to make money. Music videos are easy to get hold of now as you can see them on TV such as MTV, VH1, 4 Music
Internet such as ITunes’s, YouTube
Downloads such as I-Pods, Mobiles
Music and TV have linked up now as you have TV shows like the X factor on which Promotes music and makes music as well as entertaining us as a TV show. Music is also used in film for soundtracks; also some music videos are merging into short films such as Michael Jackson Thriller.
Music has developed tremendously loads over the past few decades and it can only get better.
Promotion of any music video being released is a visual representation of an artist, to show off a single or album which they want to promote to get people to buy there songs. A music video is basically a 3/4 minuet taste of the artists what there about. If you are interested in the music or you seen the video and it stood out. You want to find out more you would go out and buy there single or album. Creating a music video is a great way for further opportunity for the track to be herd, so you don’t just have to wait for it to be played on the radio. I believe the music video has a big role to in weather you buy the song or not as if the video is boring you are less likely to buy it. If the video was colourful unique you are more likely to buy it. A music video is a great way to promote a particular artist or track to illustrate three/four tracks from an album.
The main reason of a music video in today’s world is to keep the artist in the public eye for as long as possible for months after they release a song and to make money. Music videos are easy to get hold of now as you can see them on TV such as MTV, VH1, 4 Music
Internet such as ITunes’s, YouTube
Downloads such as I-Pods, Mobiles
Music and TV have linked up now as you have TV shows like the X factor on which Promotes music and makes music as well as entertaining us as a TV show. Music is also used in film for soundtracks; also some music videos are merging into short films such as Michael Jackson Thriller.
Music has developed tremendously loads over the past few decades and it can only get better.
Task 2- Contempary music video
I have selected two of Mark Romenak’s music videos, as I feel he is a very creative director and has produced some award winning work. He has work with stars such
as Audioslave, David Bowie, Johnny cash, Coldplay, Michael + Janet Jackson Jay-z,
Lenny Kravitz, Linkin park, Madonna, Nine Inch Nails, No Doubt, Red Hot Chili Peppers and Sonic Youth. He is very big in the film industry as he has also been involved in many successful Films such as Static, One Hour Photo, A cold case and is now working on a film called Wolf Man due to be released early this year.
The first music video I have chosen to Analyse is the 2002 hit, Audioslave with Cochise.
The Video was shot in the quite town of San Fernando Valley America 2002. Mark Romenak said this was his hardest video he has ever shot, due to the logistic used. This was the first time Audioslave had played together on a stage.
Audioslave were a hard rock group formed in 2001. The band Consisted of ex Super garden Lead singer Chris Cornell, two guitarist from Rage Against the Machine Tom Morello and Tim Commerford, and Brad Wik on drums. Critics say they where a modern version of Led Zepplin Which gave them confidence. This video was the first time the bad have every played together on a real stage.
The video was filmed out side in an open field at night. They shot it at night so they could use lighting to there advantage, because at the beginning scene when they arrive on the back of a pick up truck They used flood lights on either side of the dirt track this was to make it seem more dramatic. You don’t know what is going to happen next as the music as slowly building up in the background, getting louder. When the truck stops beside the scaffolding at 16 seconds in, it switches to the lead singer at the top of the building with an MCU shot head banging to the beat with smoke behind him so you see his outline to makes him see mysterious.
The main performance was on a 60ft scaffolding which was specially built for this production as no building site would allow them to perform on there structure. They made it look like a building site by having tankers, generators tools in shot, this made it look realistic and believable. They used a construction lift to get them to the top of the building which made the start of video very exiting as they all looking at each other with serious expressions taking deep breaths, building the tension.
At 34 seconds in when one of the band members pushes the lever to the lift up a guitar kicks in and drums get faster; this makes each movement more dramatic. They seem to be in control of the music even though they are not playing. When the lift get to the top and one of the band member presses the button to open the door a drum symbol is played each movement they do controls the music makes it more theatrical.
When the band start to perform the layout is similar to other rock videos as it has the band playing throughout the video guitars, drums and vocals with a microphone which is stereotypical to the rock genre, makes it more like a stage performance.
500 fire works was used in this video, they were used for the effect in the background and mainly to light performance, this made the performance look its on stage and it was unexpected made it more impressive. The fireworks went to the beat of the song as well which linked the visual and the music really well from 57 seconds onwards which is really cleaver, keeps you watching as its really eye-catching.
They use a wide range of shots on this video this was to get the effect of the fireworks in the background in shot and to make the video more entertaining and different. Throughout the music video there are several medium shots, including both the Band member and there instrument this is a usually shot in rock videos as its trademark to be playing an instrument.
This video would have been expensive as to construct a 60ft building, and then attach 500 fireworks to it and wire them up to go off at the right time. Also The VLS (1 minuet 9 seconds into the video) where you see the whole structure and the fire works behind going off you see the space used and amount of effort has gone into this video makes it seem expensive.
There was hardly light used at all on the main performance as most light came from the fireworks which made the band appear as black shapes which is every effective. This video was made with no effects as mark wanted to keep the effect of the fireworks. They kept the camera steady for each shot that is because if they had it zooming in and out moving/shakey it would lose the effect of fireworks in the background and it would be hard to follow the story of the song. it has been edited into a pattern, as it shows 3 shots of the band MCU's and CU's then goes to a wide shot of the whole site or of the stage, also switching shot to the beat to make it sync really well with the music.
All shots are filmed exterior,most action takes place on top of the constructed building or next to it. All shots where based on standard shot they kept the camera steady and smooth. Each shot cuts to next no effects used in this at all. most of the lighting was off the fireworks to make it seem more dramtic. One of the main assests and strenghs of the music video is the lighting effects produced, which sets a very good vibe.
The second video I have chosen to Analyse is the 2004 hip-hop hit by Shawn Corey Carter also known as Jay-z with 99 Problems;Produced by Rick Rubin this video was nominated for four MVPA awards in 2005, of which it won three. It also won the MTV Video Music Awards for Best Rap Video, Best Director, Best Editing and Best Cinematography, as well as gaining nominations for Video of the Year and Best Male Video.
The video was shot in Jay-z home town Brooklyn, New York. The whole video was shot in black and white this was to make the video come across as being dark and hard, but it was also used as a point, the song is about problems jay-z has gone through and one of the problems is him being treated different because he is black. The first scene of the video is the camera coming up stairs on to the main road; this is a really good start to the video as Its saying welcome to my life giving us an insight to how he lived his life, as the camera moves from the underground to ground level. For the first 20 seconds it shows shots of places where Jay-z famous places to him in Brooklyn (10 – 17 seconds). For the first 58 seconds of the video the camera shot switches in time with the beat and just showing clips of the city of Brooklyn and of the people in it and how they live also of Jay z in the streets.
The lyrics are about how people are treated different because of the way they look and act, and the problems he has had to deal with but proving them wrong. 1 minuet into the song you can see visual and the lyrics coming together as he talks about being stop by the police and show how he overcame the situation, it shows a re-enactment.
You can tell this is a Hip-hop rap video as it shows the hard life they live or lived and battle they fight for also showing off what they have or done. The video is part narrative as it shows the stories of the “99 problems” that have taken place, follows him around.
I think this video promote Jay-z really well as it says about his life and what he has gone through his beliefs and what he is all about, If you’re a hip-hop fan you will find this track catchy as it has a strong beat and repetitive. You also would look up to him as he proven he has had problems and got through them easily and had fun.
The target audience for this song would be for the younger generation as it’s about his problems as a youngster also the style of music statistically appeals to the younger generation.
One of the main unique thing about this video is that the camera is never steady and is always moving which dose make it eye- catching and makes you want to watch on.
Fans on Jay z website have said this to be "the best hip hop video ever made"
Biography
www.markromanek.com
www.youtube.com
www.wikipeida.org
www.Audioslave.com
www.Jay-z.com
as Audioslave, David Bowie, Johnny cash, Coldplay, Michael + Janet Jackson Jay-z,
Lenny Kravitz, Linkin park, Madonna, Nine Inch Nails, No Doubt, Red Hot Chili Peppers and Sonic Youth. He is very big in the film industry as he has also been involved in many successful Films such as Static, One Hour Photo, A cold case and is now working on a film called Wolf Man due to be released early this year.
The first music video I have chosen to Analyse is the 2002 hit, Audioslave with Cochise.
The Video was shot in the quite town of San Fernando Valley America 2002. Mark Romenak said this was his hardest video he has ever shot, due to the logistic used. This was the first time Audioslave had played together on a stage.
Audioslave were a hard rock group formed in 2001. The band Consisted of ex Super garden Lead singer Chris Cornell, two guitarist from Rage Against the Machine Tom Morello and Tim Commerford, and Brad Wik on drums. Critics say they where a modern version of Led Zepplin Which gave them confidence. This video was the first time the bad have every played together on a real stage.
The video was filmed out side in an open field at night. They shot it at night so they could use lighting to there advantage, because at the beginning scene when they arrive on the back of a pick up truck They used flood lights on either side of the dirt track this was to make it seem more dramatic. You don’t know what is going to happen next as the music as slowly building up in the background, getting louder. When the truck stops beside the scaffolding at 16 seconds in, it switches to the lead singer at the top of the building with an MCU shot head banging to the beat with smoke behind him so you see his outline to makes him see mysterious.
The main performance was on a 60ft scaffolding which was specially built for this production as no building site would allow them to perform on there structure. They made it look like a building site by having tankers, generators tools in shot, this made it look realistic and believable. They used a construction lift to get them to the top of the building which made the start of video very exiting as they all looking at each other with serious expressions taking deep breaths, building the tension.
At 34 seconds in when one of the band members pushes the lever to the lift up a guitar kicks in and drums get faster; this makes each movement more dramatic. They seem to be in control of the music even though they are not playing. When the lift get to the top and one of the band member presses the button to open the door a drum symbol is played each movement they do controls the music makes it more theatrical.
When the band start to perform the layout is similar to other rock videos as it has the band playing throughout the video guitars, drums and vocals with a microphone which is stereotypical to the rock genre, makes it more like a stage performance.
500 fire works was used in this video, they were used for the effect in the background and mainly to light performance, this made the performance look its on stage and it was unexpected made it more impressive. The fireworks went to the beat of the song as well which linked the visual and the music really well from 57 seconds onwards which is really cleaver, keeps you watching as its really eye-catching.
They use a wide range of shots on this video this was to get the effect of the fireworks in the background in shot and to make the video more entertaining and different. Throughout the music video there are several medium shots, including both the Band member and there instrument this is a usually shot in rock videos as its trademark to be playing an instrument.
This video would have been expensive as to construct a 60ft building, and then attach 500 fireworks to it and wire them up to go off at the right time. Also The VLS (1 minuet 9 seconds into the video) where you see the whole structure and the fire works behind going off you see the space used and amount of effort has gone into this video makes it seem expensive.
There was hardly light used at all on the main performance as most light came from the fireworks which made the band appear as black shapes which is every effective. This video was made with no effects as mark wanted to keep the effect of the fireworks. They kept the camera steady for each shot that is because if they had it zooming in and out moving/shakey it would lose the effect of fireworks in the background and it would be hard to follow the story of the song. it has been edited into a pattern, as it shows 3 shots of the band MCU's and CU's then goes to a wide shot of the whole site or of the stage, also switching shot to the beat to make it sync really well with the music.
All shots are filmed exterior,most action takes place on top of the constructed building or next to it. All shots where based on standard shot they kept the camera steady and smooth. Each shot cuts to next no effects used in this at all. most of the lighting was off the fireworks to make it seem more dramtic. One of the main assests and strenghs of the music video is the lighting effects produced, which sets a very good vibe.
The second video I have chosen to Analyse is the 2004 hip-hop hit by Shawn Corey Carter also known as Jay-z with 99 Problems;Produced by Rick Rubin this video was nominated for four MVPA awards in 2005, of which it won three. It also won the MTV Video Music Awards for Best Rap Video, Best Director, Best Editing and Best Cinematography, as well as gaining nominations for Video of the Year and Best Male Video.
The video was shot in Jay-z home town Brooklyn, New York. The whole video was shot in black and white this was to make the video come across as being dark and hard, but it was also used as a point, the song is about problems jay-z has gone through and one of the problems is him being treated different because he is black. The first scene of the video is the camera coming up stairs on to the main road; this is a really good start to the video as Its saying welcome to my life giving us an insight to how he lived his life, as the camera moves from the underground to ground level. For the first 20 seconds it shows shots of places where Jay-z famous places to him in Brooklyn (10 – 17 seconds). For the first 58 seconds of the video the camera shot switches in time with the beat and just showing clips of the city of Brooklyn and of the people in it and how they live also of Jay z in the streets.
The lyrics are about how people are treated different because of the way they look and act, and the problems he has had to deal with but proving them wrong. 1 minuet into the song you can see visual and the lyrics coming together as he talks about being stop by the police and show how he overcame the situation, it shows a re-enactment.
You can tell this is a Hip-hop rap video as it shows the hard life they live or lived and battle they fight for also showing off what they have or done. The video is part narrative as it shows the stories of the “99 problems” that have taken place, follows him around.
I think this video promote Jay-z really well as it says about his life and what he has gone through his beliefs and what he is all about, If you’re a hip-hop fan you will find this track catchy as it has a strong beat and repetitive. You also would look up to him as he proven he has had problems and got through them easily and had fun.
The target audience for this song would be for the younger generation as it’s about his problems as a youngster also the style of music statistically appeals to the younger generation.
One of the main unique thing about this video is that the camera is never steady and is always moving which dose make it eye- catching and makes you want to watch on.
Fans on Jay z website have said this to be "the best hip hop video ever made"
Biography
www.markromanek.com
www.youtube.com
www.wikipeida.org
www.Audioslave.com
www.Jay-z.com
Purpose of Research
Primary research is where you get the research yourself such as specific facts and figures, instead of going onto to the internet and using some body else's research. it is more flexible so you can target your research to more related to you. this would be more reliable than someone who has a website which is known as secondary research.
secondary research is when you take the information from another source such as wikipedia and other informational sources like books where the research has been written and found by someone else
Task 3 - Music video Director Research
Mark Romanek
Mark Romanek was born September 8th 1958 in Chicago Illinois. As a youngster Romanek attended New Trier East public school North Chicago, this is where his love for film started as he participated in a four year film production- theory program at school. Romanek left school early 70’s and moved to New York to study cinema and photography at Ithaca College. After leaving college with a degree he got involved in the film business and his first major role was a 2nd assistant director for Brian De Palma for a film called “Home Movies”, which was a movie about Brian De Palma life. On the Set he met Keith Gordon who Played brain De Palma in the film. Few years later Keith helped him release his first film in 1986 called Static which didnt become a big hit, and struggled to get his name into the industry. After being part of the film industry for few years he decided to focus on making music videos as it was personal Interest and got himself involved with satellite films who signed him to work with music stars. He has worked with many successful music artists, at satellite films and is still making music video today he has worked with…
Janet Jackson, Michael Jackson, Cold Play, Jay Z, Linkin Park, Johnny Cash, David Bowie, Madonna, Fiona Apple, Beck, Macy Gray, Mick Jagger, Lenny kravitz , Nine Inch Nails, No Doubt, Red Hot Chili Peppers, R.E.M., Sonic Youth.
He became very popular in the music industry in the early 90’s for making unknown artists become stars and Bands wanted to work with him as he video where known for being unique. He didn’t mind what genre and will happy to work with less main stream performers. He loves all different types of music and love creating a visual story for music. He His first real popular video was with Nine Inch Nails with “Closer” in 1994. The video shows events from 19th century-style scientist's laboratory that deal with sexuality, animal cruelty, and terror. This became popular as critics said the video was Demented and disturbing. This is one of the reasons it was so popular, as people wanted to see if it was actually as bad as people have said. Romanek was inspired by the film "The Street of Crocodiles", as most of the veido set is an recreation of the film sets. The video was also motivated by the disputes in world as that current time, such us Terror, animal cruelty etc. The video received frequent rotation on MTV, though the network made extensive edits to the original version, which they said to be too graphic. The audience responce to this video was good as it was voted top 20 videos of alll time on VH1. the video itself (censord version) has had 48,324 views on youtube and comments such as "I love the song and this video". the unsensord version had had 14,143 veiws on Video swift.
Above (Cencord version)
Before Nine Inch Nails he worked with many popular artists such as Robyn Hitchcock and the Egyptians with "Madonna of the Wasps" and "One Long Pair of Eyes” in 1989. Also worked with David Bowie “jump they say” and has won VMA awards with Lenny Kravitz in 1993 Also Madonna with “Rain”. After his hit with Nine Inch Nails All stars wanted Romanek to work with them as his video’s was so unique and he was good to work with. In 1995 he teamed up with Two of the most popular artists of all time Michael and Janet Jackson with there song “Scream”. This was also the most expensive video Romanek has ever made and most expensive of that era with a price tag of $7 million. This song appealed to all ages as it already had fans from Michael and Janet Jackson, but drew in a younger audience as the video was made to look futuristic and modern. The audience had a good response to this as it made the top 10 in the UK single charts this gave Romanek his first award in the music industry “Grammy award” for best short form video.
This video has had 1,037,097 views since late 2008, and has reviews such as "WOW best video". His motivation for this was the trouble that Michael was in with the press the video represents Jackson in his own world away from the press. After he won a Grammy award he became hot property and all artists wanted him for ideas and to direct there video. He went on to work with "Little Trouble Girl," Sonic Youth (1996),"Novocaine for the Soul," Eels (1996),"El Scorcho," Weezer (1996),"Devils Haircut" Beck (1996),"The Perfect Drug," Nine Inch Nails (1997),"Criminal," Fiona Apple (1997). He won two VMA’s out these one for Beck “devils haircut” and for “criminal” Fiona Apple, he was noticed for making Fiona a star as she won Nemours rewards for best new comer. After his fame with Fiona Apple he was delighted to get an opportunity to work with Janet Jackson again in 1997 to win another Grammy award for Best Short form video, again. The song itself didn’t make top 20 in the USA charts but the video was very popular among artists and critics. In the same year of 1997 he also won a "vangaurd" award for his overall contribution to the music world, this was a great achievement as previous winners have been music artists. Next Big star Mark help to create was Macy Grey in 1999 with I try. This was his second song he did with Macy as in 1998 he directed “if you can’t say no” Which was on Macy mix tape. The Album with I try ended up going multi platinum at the end of 1999 as “I try” was the most popular track on the album. In the early millennium he began to work with more commercial acts and produced well known videos which are still played on a regular bases on the music video channels. "Hella Good," No Doubt (2002), "Cochise," Audioslave (2002), "Hurt," Johnny Cash (2002),"Can't Stop," Red Hot Chili Peppers (2003),"Faint," Linkin Park (2003),"99 Problems," Jay-Z (2004),"Speed of Sound", Coldplay (2005). All of theses songs succeeded in there area of music and most of them won rewards this was all help to the video. The most popular video was “hurt” by Johnny Cash which originally sung by Nine Inch Nails in 1994 and Romenak also did the video. Fans loved the video for Johnny Cash’s version as it represented Johnny’s life as the song was released shortly before Johnny passed away. Critics say “its one of the best video’s ever” it was given the “best video of the year” award at the Grammy’s. The most successful video that Romenak has ever taken part with was in 2004 with Jay-Z “99 problems” 12 awards in just under a year, Romenak won “best director” of the year because of this video. Some of Romenak work has been selected to represent the country in museum of art in New York as it has been said to be some of the most creative work ever, he has two music videos in the museum Nine Inch Nails with “Closer” and Madonna with “Bedtime Story”. Romenak has also been involved with television commercials in America and has directed adverts such as Apple Computer, Acura, Nike, Calvin Klein, American Express, ESPN, Saturn and Honda. He hasn’t directed a music video since 2005 as he has been concentrating on a new project in directing theatrical films, and is in the process of directing Wolf man which is due to be released early 2010.
a Review of Marks book from amonzon
“I've been a fan of Mark's before I even knew who he was, because all of my favorite videos were directed by him. This beautiful book is wonderful in that it displays many of the breathtaking images experienced in the dream-like environments he so masterfully creates. The book, however, doesn't make him any less elusive and mysterious, because the few pages of text don't elaborate much on him - but I guess - what can you expect, it's a book of video stills. After breathing in each page, you're left unfulfilled. You want more images, more pictures, more Mark! This is an absolute must buy for any fans of the art of music videos, Mark Romanek, and Milla Jovovich :)The fabric cover/binding is beautiful and the picture is perfect eye candy. I'm ready for the Mark Romanek Video Archive !”
Biography
www.markromanek.com
www.youtube.com
www.wikipeida.org
www.markromanek.com/video
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