Task 1- purpose of music video

Music videos is another form of entertainment; it gives you a different aspect of the song. Music video or also known as "short films" stared out in the 60's. The beatles had a short film realesed in 1964 called "hard days night".directed by Richard Lester the video was outtakes from the actual comedy film "hard days night",which the beatles acted in. The short film was a promotion of the band and the film it self. The main reason why video's were invented was so bands like the Beatles, rolling stones and Animals didn’t have to travel the world for people to see there music. Hard days night is a good exaple of this as they became popular worldwide in the 60's down to these short films. This wasn’t just so the world could hear and see there favourite band this was also to give artists a break from touring. Moving on to the 70's where technology leaped music industry moved up a level as more and more bands where using short films to promote themselfs in the UK and worldwide. The 7o's introduced acts such as The Jacksons, Queen and Abba and tv introduced Top of the pop's which was a on the BBC everyweek for half an hour, this was another oppertunity for bands to perform and promote there singles, but when the programme first started it mainly played the bands short films. 80's was when TV became colour standard, more channels came available such as BskyB which stands for British Sky Boadcasting who we all know now as Sky, were invented it was very rare back then it was more for the wealthier. This gave an opportunity to the music industry as this is where music videos took off. MTV was lunched in 1981 there was a need to create music video's now to make more money and to get herd in the industry. It was mainly British acts who became the first to be played on MTV. The 90's up till today music videos are not the only way of promoting bands short films help make money as it gives them air time. Audience is happy as they don't have to pay to watch music apart from paying for a sky box, free veiw box etc, but the idea is for them to by the bands album. another way of promting is internet sites such as Youtube have been set up which is another free way to watch music and also to get air time if your not singed to a record lable because the music industry is harder to get into. Music is also advertised on the normal 1-5 channels as they show a small clip of there video then show the album cover to get people to by the album and promote a single.

Promotion of any music video being released is a visual representation of an artist, to show off a single or album which they want to promote to get people to buy there songs. A music video is basically a 3/4 minuet taste of the artists what there about. If you are interested in the music or you seen the video and it stood out. You want to find out more you would go out and buy there single or album. Creating a music video is a great way for further opportunity for the track to be herd, so you don’t just have to wait for it to be played on the radio. I believe the music video has a big role to in weather you buy the song or not as if the video is boring you are less likely to buy it. If the video was colourful unique you are more likely to buy it. A music video is a great way to promote a particular artist or track to illustrate three/four tracks from an album.

The main reason of a music video in today’s world is to keep the artist in the public eye for as long as possible for months after they release a song and to make money. Music videos are easy to get hold of now as you can see them on TV such as MTV, VH1, 4 Music
Internet such as ITunes’s, YouTube
Downloads such as I-Pods, Mobiles
Music and TV have linked up now as you have TV shows like the X factor on which Promotes music and makes music as well as entertaining us as a TV show. Music is also used in film for soundtracks; also some music videos are merging into short films such as Michael Jackson Thriller.
Music has developed tremendously loads over the past few decades and it can only get better.