Thursday, 7 January 2010
One Day Lip Sync Project
This a one day projected I did with Alex Palmer and Josh Parker. I think we did a really good job as we made it funny and entertaining which would keep viewers amused. We had great fun making the video as we put our own little influences in which make it unique. The video it self took roughly 10 hours to shoot and edit which I am happy about as it turned out good. This project has been the best one so far as the pressure to get it done is a real buzz also it bring us together as a team. If I was to do this project again I would lip-sync more and be more creative but overall I am very happy with what we have achieved and I feel more confident using the editing software.
Tuesday, 5 January 2010
Task 1- purpose of music video
Music videos is another form of entertainment; it gives you a different aspect of the song. Music video or also known as "short films" stared out in the 60's. The beatles had a short film realesed in 1964 called "hard days night".directed by Richard Lester the video was outtakes from the actual comedy film "hard days night",which the beatles acted in. The short film was a promotion of the band and the film it self. The main reason why video's were invented was so bands like the Beatles, rolling stones and Animals didn’t have to travel the world for people to see there music. Hard days night is a good exaple of this as they became popular worldwide in the 60's down to these short films. This wasn’t just so the world could hear and see there favourite band this was also to give artists a break from touring. Moving on to the 70's where technology leaped music industry moved up a level as more and more bands where using short films to promote themselfs in the UK and worldwide. The 7o's introduced acts such as The Jacksons, Queen and Abba and tv introduced Top of the pop's which was a on the BBC everyweek for half an hour, this was another oppertunity for bands to perform and promote there singles, but when the programme first started it mainly played the bands short films. 80's was when TV became colour standard, more channels came available such as BskyB which stands for British Sky Boadcasting who we all know now as Sky, were invented it was very rare back then it was more for the wealthier. This gave an opportunity to the music industry as this is where music videos took off. MTV was lunched in 1981 there was a need to create music video's now to make more money and to get herd in the industry. It was mainly British acts who became the first to be played on MTV. The 90's up till today music videos are not the only way of promoting bands short films help make money as it gives them air time. Audience is happy as they don't have to pay to watch music apart from paying for a sky box, free veiw box etc, but the idea is for them to by the bands album. another way of promting is internet sites such as Youtube have been set up which is another free way to watch music and also to get air time if your not singed to a record lable because the music industry is harder to get into. Music is also advertised on the normal 1-5 channels as they show a small clip of there video then show the album cover to get people to by the album and promote a single.
Promotion of any music video being released is a visual representation of an artist, to show off a single or album which they want to promote to get people to buy there songs. A music video is basically a 3/4 minuet taste of the artists what there about. If you are interested in the music or you seen the video and it stood out. You want to find out more you would go out and buy there single or album. Creating a music video is a great way for further opportunity for the track to be herd, so you don’t just have to wait for it to be played on the radio. I believe the music video has a big role to in weather you buy the song or not as if the video is boring you are less likely to buy it. If the video was colourful unique you are more likely to buy it. A music video is a great way to promote a particular artist or track to illustrate three/four tracks from an album.
The main reason of a music video in today’s world is to keep the artist in the public eye for as long as possible for months after they release a song and to make money. Music videos are easy to get hold of now as you can see them on TV such as MTV, VH1, 4 Music
Internet such as ITunes’s, YouTube
Downloads such as I-Pods, Mobiles
Music and TV have linked up now as you have TV shows like the X factor on which Promotes music and makes music as well as entertaining us as a TV show. Music is also used in film for soundtracks; also some music videos are merging into short films such as Michael Jackson Thriller.
Music has developed tremendously loads over the past few decades and it can only get better.
Promotion of any music video being released is a visual representation of an artist, to show off a single or album which they want to promote to get people to buy there songs. A music video is basically a 3/4 minuet taste of the artists what there about. If you are interested in the music or you seen the video and it stood out. You want to find out more you would go out and buy there single or album. Creating a music video is a great way for further opportunity for the track to be herd, so you don’t just have to wait for it to be played on the radio. I believe the music video has a big role to in weather you buy the song or not as if the video is boring you are less likely to buy it. If the video was colourful unique you are more likely to buy it. A music video is a great way to promote a particular artist or track to illustrate three/four tracks from an album.
The main reason of a music video in today’s world is to keep the artist in the public eye for as long as possible for months after they release a song and to make money. Music videos are easy to get hold of now as you can see them on TV such as MTV, VH1, 4 Music
Internet such as ITunes’s, YouTube
Downloads such as I-Pods, Mobiles
Music and TV have linked up now as you have TV shows like the X factor on which Promotes music and makes music as well as entertaining us as a TV show. Music is also used in film for soundtracks; also some music videos are merging into short films such as Michael Jackson Thriller.
Music has developed tremendously loads over the past few decades and it can only get better.
Task 2- Contempary music video
I have selected two of Mark Romenak’s music videos, as I feel he is a very creative director and has produced some award winning work. He has work with stars such
as Audioslave, David Bowie, Johnny cash, Coldplay, Michael + Janet Jackson Jay-z,
Lenny Kravitz, Linkin park, Madonna, Nine Inch Nails, No Doubt, Red Hot Chili Peppers and Sonic Youth. He is very big in the film industry as he has also been involved in many successful Films such as Static, One Hour Photo, A cold case and is now working on a film called Wolf Man due to be released early this year.
The first music video I have chosen to Analyse is the 2002 hit, Audioslave with Cochise.
The Video was shot in the quite town of San Fernando Valley America 2002. Mark Romenak said this was his hardest video he has ever shot, due to the logistic used. This was the first time Audioslave had played together on a stage.
Audioslave were a hard rock group formed in 2001. The band Consisted of ex Super garden Lead singer Chris Cornell, two guitarist from Rage Against the Machine Tom Morello and Tim Commerford, and Brad Wik on drums. Critics say they where a modern version of Led Zepplin Which gave them confidence. This video was the first time the bad have every played together on a real stage.
The video was filmed out side in an open field at night. They shot it at night so they could use lighting to there advantage, because at the beginning scene when they arrive on the back of a pick up truck They used flood lights on either side of the dirt track this was to make it seem more dramatic. You don’t know what is going to happen next as the music as slowly building up in the background, getting louder. When the truck stops beside the scaffolding at 16 seconds in, it switches to the lead singer at the top of the building with an MCU shot head banging to the beat with smoke behind him so you see his outline to makes him see mysterious.
The main performance was on a 60ft scaffolding which was specially built for this production as no building site would allow them to perform on there structure. They made it look like a building site by having tankers, generators tools in shot, this made it look realistic and believable. They used a construction lift to get them to the top of the building which made the start of video very exiting as they all looking at each other with serious expressions taking deep breaths, building the tension.
At 34 seconds in when one of the band members pushes the lever to the lift up a guitar kicks in and drums get faster; this makes each movement more dramatic. They seem to be in control of the music even though they are not playing. When the lift get to the top and one of the band member presses the button to open the door a drum symbol is played each movement they do controls the music makes it more theatrical.
When the band start to perform the layout is similar to other rock videos as it has the band playing throughout the video guitars, drums and vocals with a microphone which is stereotypical to the rock genre, makes it more like a stage performance.
500 fire works was used in this video, they were used for the effect in the background and mainly to light performance, this made the performance look its on stage and it was unexpected made it more impressive. The fireworks went to the beat of the song as well which linked the visual and the music really well from 57 seconds onwards which is really cleaver, keeps you watching as its really eye-catching.
They use a wide range of shots on this video this was to get the effect of the fireworks in the background in shot and to make the video more entertaining and different. Throughout the music video there are several medium shots, including both the Band member and there instrument this is a usually shot in rock videos as its trademark to be playing an instrument.
This video would have been expensive as to construct a 60ft building, and then attach 500 fireworks to it and wire them up to go off at the right time. Also The VLS (1 minuet 9 seconds into the video) where you see the whole structure and the fire works behind going off you see the space used and amount of effort has gone into this video makes it seem expensive.
There was hardly light used at all on the main performance as most light came from the fireworks which made the band appear as black shapes which is every effective. This video was made with no effects as mark wanted to keep the effect of the fireworks. They kept the camera steady for each shot that is because if they had it zooming in and out moving/shakey it would lose the effect of fireworks in the background and it would be hard to follow the story of the song. it has been edited into a pattern, as it shows 3 shots of the band MCU's and CU's then goes to a wide shot of the whole site or of the stage, also switching shot to the beat to make it sync really well with the music.
All shots are filmed exterior,most action takes place on top of the constructed building or next to it. All shots where based on standard shot they kept the camera steady and smooth. Each shot cuts to next no effects used in this at all. most of the lighting was off the fireworks to make it seem more dramtic. One of the main assests and strenghs of the music video is the lighting effects produced, which sets a very good vibe.
The second video I have chosen to Analyse is the 2004 hip-hop hit by Shawn Corey Carter also known as Jay-z with 99 Problems;Produced by Rick Rubin this video was nominated for four MVPA awards in 2005, of which it won three. It also won the MTV Video Music Awards for Best Rap Video, Best Director, Best Editing and Best Cinematography, as well as gaining nominations for Video of the Year and Best Male Video.
The video was shot in Jay-z home town Brooklyn, New York. The whole video was shot in black and white this was to make the video come across as being dark and hard, but it was also used as a point, the song is about problems jay-z has gone through and one of the problems is him being treated different because he is black. The first scene of the video is the camera coming up stairs on to the main road; this is a really good start to the video as Its saying welcome to my life giving us an insight to how he lived his life, as the camera moves from the underground to ground level. For the first 20 seconds it shows shots of places where Jay-z famous places to him in Brooklyn (10 – 17 seconds). For the first 58 seconds of the video the camera shot switches in time with the beat and just showing clips of the city of Brooklyn and of the people in it and how they live also of Jay z in the streets.
The lyrics are about how people are treated different because of the way they look and act, and the problems he has had to deal with but proving them wrong. 1 minuet into the song you can see visual and the lyrics coming together as he talks about being stop by the police and show how he overcame the situation, it shows a re-enactment.
You can tell this is a Hip-hop rap video as it shows the hard life they live or lived and battle they fight for also showing off what they have or done. The video is part narrative as it shows the stories of the “99 problems” that have taken place, follows him around.
I think this video promote Jay-z really well as it says about his life and what he has gone through his beliefs and what he is all about, If you’re a hip-hop fan you will find this track catchy as it has a strong beat and repetitive. You also would look up to him as he proven he has had problems and got through them easily and had fun.
The target audience for this song would be for the younger generation as it’s about his problems as a youngster also the style of music statistically appeals to the younger generation.
One of the main unique thing about this video is that the camera is never steady and is always moving which dose make it eye- catching and makes you want to watch on.
Fans on Jay z website have said this to be "the best hip hop video ever made"
Biography
www.markromanek.com
www.youtube.com
www.wikipeida.org
www.Audioslave.com
www.Jay-z.com
as Audioslave, David Bowie, Johnny cash, Coldplay, Michael + Janet Jackson Jay-z,
Lenny Kravitz, Linkin park, Madonna, Nine Inch Nails, No Doubt, Red Hot Chili Peppers and Sonic Youth. He is very big in the film industry as he has also been involved in many successful Films such as Static, One Hour Photo, A cold case and is now working on a film called Wolf Man due to be released early this year.
The first music video I have chosen to Analyse is the 2002 hit, Audioslave with Cochise.
The Video was shot in the quite town of San Fernando Valley America 2002. Mark Romenak said this was his hardest video he has ever shot, due to the logistic used. This was the first time Audioslave had played together on a stage.
Audioslave were a hard rock group formed in 2001. The band Consisted of ex Super garden Lead singer Chris Cornell, two guitarist from Rage Against the Machine Tom Morello and Tim Commerford, and Brad Wik on drums. Critics say they where a modern version of Led Zepplin Which gave them confidence. This video was the first time the bad have every played together on a real stage.
The video was filmed out side in an open field at night. They shot it at night so they could use lighting to there advantage, because at the beginning scene when they arrive on the back of a pick up truck They used flood lights on either side of the dirt track this was to make it seem more dramatic. You don’t know what is going to happen next as the music as slowly building up in the background, getting louder. When the truck stops beside the scaffolding at 16 seconds in, it switches to the lead singer at the top of the building with an MCU shot head banging to the beat with smoke behind him so you see his outline to makes him see mysterious.
The main performance was on a 60ft scaffolding which was specially built for this production as no building site would allow them to perform on there structure. They made it look like a building site by having tankers, generators tools in shot, this made it look realistic and believable. They used a construction lift to get them to the top of the building which made the start of video very exiting as they all looking at each other with serious expressions taking deep breaths, building the tension.
At 34 seconds in when one of the band members pushes the lever to the lift up a guitar kicks in and drums get faster; this makes each movement more dramatic. They seem to be in control of the music even though they are not playing. When the lift get to the top and one of the band member presses the button to open the door a drum symbol is played each movement they do controls the music makes it more theatrical.
When the band start to perform the layout is similar to other rock videos as it has the band playing throughout the video guitars, drums and vocals with a microphone which is stereotypical to the rock genre, makes it more like a stage performance.
500 fire works was used in this video, they were used for the effect in the background and mainly to light performance, this made the performance look its on stage and it was unexpected made it more impressive. The fireworks went to the beat of the song as well which linked the visual and the music really well from 57 seconds onwards which is really cleaver, keeps you watching as its really eye-catching.
They use a wide range of shots on this video this was to get the effect of the fireworks in the background in shot and to make the video more entertaining and different. Throughout the music video there are several medium shots, including both the Band member and there instrument this is a usually shot in rock videos as its trademark to be playing an instrument.
This video would have been expensive as to construct a 60ft building, and then attach 500 fireworks to it and wire them up to go off at the right time. Also The VLS (1 minuet 9 seconds into the video) where you see the whole structure and the fire works behind going off you see the space used and amount of effort has gone into this video makes it seem expensive.
There was hardly light used at all on the main performance as most light came from the fireworks which made the band appear as black shapes which is every effective. This video was made with no effects as mark wanted to keep the effect of the fireworks. They kept the camera steady for each shot that is because if they had it zooming in and out moving/shakey it would lose the effect of fireworks in the background and it would be hard to follow the story of the song. it has been edited into a pattern, as it shows 3 shots of the band MCU's and CU's then goes to a wide shot of the whole site or of the stage, also switching shot to the beat to make it sync really well with the music.
All shots are filmed exterior,most action takes place on top of the constructed building or next to it. All shots where based on standard shot they kept the camera steady and smooth. Each shot cuts to next no effects used in this at all. most of the lighting was off the fireworks to make it seem more dramtic. One of the main assests and strenghs of the music video is the lighting effects produced, which sets a very good vibe.
The second video I have chosen to Analyse is the 2004 hip-hop hit by Shawn Corey Carter also known as Jay-z with 99 Problems;Produced by Rick Rubin this video was nominated for four MVPA awards in 2005, of which it won three. It also won the MTV Video Music Awards for Best Rap Video, Best Director, Best Editing and Best Cinematography, as well as gaining nominations for Video of the Year and Best Male Video.
The video was shot in Jay-z home town Brooklyn, New York. The whole video was shot in black and white this was to make the video come across as being dark and hard, but it was also used as a point, the song is about problems jay-z has gone through and one of the problems is him being treated different because he is black. The first scene of the video is the camera coming up stairs on to the main road; this is a really good start to the video as Its saying welcome to my life giving us an insight to how he lived his life, as the camera moves from the underground to ground level. For the first 20 seconds it shows shots of places where Jay-z famous places to him in Brooklyn (10 – 17 seconds). For the first 58 seconds of the video the camera shot switches in time with the beat and just showing clips of the city of Brooklyn and of the people in it and how they live also of Jay z in the streets.
The lyrics are about how people are treated different because of the way they look and act, and the problems he has had to deal with but proving them wrong. 1 minuet into the song you can see visual and the lyrics coming together as he talks about being stop by the police and show how he overcame the situation, it shows a re-enactment.
You can tell this is a Hip-hop rap video as it shows the hard life they live or lived and battle they fight for also showing off what they have or done. The video is part narrative as it shows the stories of the “99 problems” that have taken place, follows him around.
I think this video promote Jay-z really well as it says about his life and what he has gone through his beliefs and what he is all about, If you’re a hip-hop fan you will find this track catchy as it has a strong beat and repetitive. You also would look up to him as he proven he has had problems and got through them easily and had fun.
The target audience for this song would be for the younger generation as it’s about his problems as a youngster also the style of music statistically appeals to the younger generation.
One of the main unique thing about this video is that the camera is never steady and is always moving which dose make it eye- catching and makes you want to watch on.
Fans on Jay z website have said this to be "the best hip hop video ever made"
Biography
www.markromanek.com
www.youtube.com
www.wikipeida.org
www.Audioslave.com
www.Jay-z.com
Purpose of Research
Primary research is where you get the research yourself such as specific facts and figures, instead of going onto to the internet and using some body else's research. it is more flexible so you can target your research to more related to you. this would be more reliable than someone who has a website which is known as secondary research.
secondary research is when you take the information from another source such as wikipedia and other informational sources like books where the research has been written and found by someone else
Task 3 - Music video Director Research
Mark Romanek
Mark Romanek was born September 8th 1958 in Chicago Illinois. As a youngster Romanek attended New Trier East public school North Chicago, this is where his love for film started as he participated in a four year film production- theory program at school. Romanek left school early 70’s and moved to New York to study cinema and photography at Ithaca College. After leaving college with a degree he got involved in the film business and his first major role was a 2nd assistant director for Brian De Palma for a film called “Home Movies”, which was a movie about Brian De Palma life. On the Set he met Keith Gordon who Played brain De Palma in the film. Few years later Keith helped him release his first film in 1986 called Static which didnt become a big hit, and struggled to get his name into the industry. After being part of the film industry for few years he decided to focus on making music videos as it was personal Interest and got himself involved with satellite films who signed him to work with music stars. He has worked with many successful music artists, at satellite films and is still making music video today he has worked with…
Janet Jackson, Michael Jackson, Cold Play, Jay Z, Linkin Park, Johnny Cash, David Bowie, Madonna, Fiona Apple, Beck, Macy Gray, Mick Jagger, Lenny kravitz , Nine Inch Nails, No Doubt, Red Hot Chili Peppers, R.E.M., Sonic Youth.
He became very popular in the music industry in the early 90’s for making unknown artists become stars and Bands wanted to work with him as he video where known for being unique. He didn’t mind what genre and will happy to work with less main stream performers. He loves all different types of music and love creating a visual story for music. He His first real popular video was with Nine Inch Nails with “Closer” in 1994. The video shows events from 19th century-style scientist's laboratory that deal with sexuality, animal cruelty, and terror. This became popular as critics said the video was Demented and disturbing. This is one of the reasons it was so popular, as people wanted to see if it was actually as bad as people have said. Romanek was inspired by the film "The Street of Crocodiles", as most of the veido set is an recreation of the film sets. The video was also motivated by the disputes in world as that current time, such us Terror, animal cruelty etc. The video received frequent rotation on MTV, though the network made extensive edits to the original version, which they said to be too graphic. The audience responce to this video was good as it was voted top 20 videos of alll time on VH1. the video itself (censord version) has had 48,324 views on youtube and comments such as "I love the song and this video". the unsensord version had had 14,143 veiws on Video swift.
Above (Cencord version)
Before Nine Inch Nails he worked with many popular artists such as Robyn Hitchcock and the Egyptians with "Madonna of the Wasps" and "One Long Pair of Eyes” in 1989. Also worked with David Bowie “jump they say” and has won VMA awards with Lenny Kravitz in 1993 Also Madonna with “Rain”. After his hit with Nine Inch Nails All stars wanted Romanek to work with them as his video’s was so unique and he was good to work with. In 1995 he teamed up with Two of the most popular artists of all time Michael and Janet Jackson with there song “Scream”. This was also the most expensive video Romanek has ever made and most expensive of that era with a price tag of $7 million. This song appealed to all ages as it already had fans from Michael and Janet Jackson, but drew in a younger audience as the video was made to look futuristic and modern. The audience had a good response to this as it made the top 10 in the UK single charts this gave Romanek his first award in the music industry “Grammy award” for best short form video.
This video has had 1,037,097 views since late 2008, and has reviews such as "WOW best video". His motivation for this was the trouble that Michael was in with the press the video represents Jackson in his own world away from the press. After he won a Grammy award he became hot property and all artists wanted him for ideas and to direct there video. He went on to work with "Little Trouble Girl," Sonic Youth (1996),"Novocaine for the Soul," Eels (1996),"El Scorcho," Weezer (1996),"Devils Haircut" Beck (1996),"The Perfect Drug," Nine Inch Nails (1997),"Criminal," Fiona Apple (1997). He won two VMA’s out these one for Beck “devils haircut” and for “criminal” Fiona Apple, he was noticed for making Fiona a star as she won Nemours rewards for best new comer. After his fame with Fiona Apple he was delighted to get an opportunity to work with Janet Jackson again in 1997 to win another Grammy award for Best Short form video, again. The song itself didn’t make top 20 in the USA charts but the video was very popular among artists and critics. In the same year of 1997 he also won a "vangaurd" award for his overall contribution to the music world, this was a great achievement as previous winners have been music artists. Next Big star Mark help to create was Macy Grey in 1999 with I try. This was his second song he did with Macy as in 1998 he directed “if you can’t say no” Which was on Macy mix tape. The Album with I try ended up going multi platinum at the end of 1999 as “I try” was the most popular track on the album. In the early millennium he began to work with more commercial acts and produced well known videos which are still played on a regular bases on the music video channels. "Hella Good," No Doubt (2002), "Cochise," Audioslave (2002), "Hurt," Johnny Cash (2002),"Can't Stop," Red Hot Chili Peppers (2003),"Faint," Linkin Park (2003),"99 Problems," Jay-Z (2004),"Speed of Sound", Coldplay (2005). All of theses songs succeeded in there area of music and most of them won rewards this was all help to the video. The most popular video was “hurt” by Johnny Cash which originally sung by Nine Inch Nails in 1994 and Romenak also did the video. Fans loved the video for Johnny Cash’s version as it represented Johnny’s life as the song was released shortly before Johnny passed away. Critics say “its one of the best video’s ever” it was given the “best video of the year” award at the Grammy’s. The most successful video that Romenak has ever taken part with was in 2004 with Jay-Z “99 problems” 12 awards in just under a year, Romenak won “best director” of the year because of this video. Some of Romenak work has been selected to represent the country in museum of art in New York as it has been said to be some of the most creative work ever, he has two music videos in the museum Nine Inch Nails with “Closer” and Madonna with “Bedtime Story”. Romenak has also been involved with television commercials in America and has directed adverts such as Apple Computer, Acura, Nike, Calvin Klein, American Express, ESPN, Saturn and Honda. He hasn’t directed a music video since 2005 as he has been concentrating on a new project in directing theatrical films, and is in the process of directing Wolf man which is due to be released early 2010.
a Review of Marks book from amonzon
“I've been a fan of Mark's before I even knew who he was, because all of my favorite videos were directed by him. This beautiful book is wonderful in that it displays many of the breathtaking images experienced in the dream-like environments he so masterfully creates. The book, however, doesn't make him any less elusive and mysterious, because the few pages of text don't elaborate much on him - but I guess - what can you expect, it's a book of video stills. After breathing in each page, you're left unfulfilled. You want more images, more pictures, more Mark! This is an absolute must buy for any fans of the art of music videos, Mark Romanek, and Milla Jovovich :)The fabric cover/binding is beautiful and the picture is perfect eye candy. I'm ready for the Mark Romanek Video Archive !”
Biography
www.markromanek.com
www.youtube.com
www.wikipeida.org
www.markromanek.com/video
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